Platinum as an investment While gold and silver have been reliable stores of value for thousands of years, platinum doesn't have the same monetary history. Today, platinum is popular with investors in precious metals. Even so, investment in platinum represents less than 10% of the annual demand for the rare metal. If you look at the material value of precious metals, platinum comes first.
Shiny white metal is considered a strong symbol of value and quality. The supply of platinum is much lower than that of gold. It's also much harder to extract than the yellow metal. As an investment, platinum doesn't have as long a history as gold, which has facilitated trade since ancient civilizations.
Platinum has a good resale value. Platinum is an excellent material for setting diamonds because it grips diamonds better and is malleable enough to hold stones well. Platinum maintains its value over the years and is a strong and durable metal. Platinum together with diamonds is a very good mix for jewelry.